IBG’s acquisition expands its Oregon wines portfolio
Dundee, OR – October 17, 2024 – Juggernaut Capital Partners, a middle market private equity investor primarily in the consumer and healthcare sectors, is pleased to announce its portfolio company Integrated Beverage Group (IBG) has acquired Firesteed Cellars, a renowned producer in Oregon’s Willamette Valley celebrated for its exceptional wines, particularly Pinot Noir.
Founded in 1992, Firesteed has built a strong reputation for crafting outstanding wines that showcase Oregon’s distinctive growing regions. The winery has earned critical acclaim, with numerous 90+ point reviews for its Pinot Noir, Riesling, and Pinot Gris. Firesteed is particularly renowned for its highly acclaimed Pinot Noir, including limited production wines from prestigious Willamette Valley sub-appellations like Dundee Hills and Yamhill-Carlton.
“We are thrilled to welcome Firesteed Cellars to the IBG family,” said Oren Lewin, CEO of IBG. “For over 30 years, Firesteed has been respected for the quality of their wines and tradition of land stewardship, a legacy we are proud to continue. The brand’s Willamette Valley roots and commitment to sustainable winemaking perfectly align with our mission.”
Firesteed strengthens IBG’s presence in the Willamette Valley, complementing IBG’s existing portfolio of Oregon wines, which include Duck Pond Cellars and Rascal Wines.
“As a company, we believe in the potential of Oregon wines,” continued Lewin. “Firesteed is truly a jewel. We are excited to build on its history and reputation and guide the brand to even greater heights.”
About Integrated Beverage Group
Integrated Beverage Group, founded in 2015, is dedicated to producing high-quality wines while championing sustainability and innovation. The company owns a diverse portfolio of brands, including Duck Pond Cellars, Rascal Wines, Lifevine Wines, and now Firesteed Cellars, available at U.S. retail stores and online. IBG’s mission is to create exceptional wines that reflect the land while preserving the environment for future generations.
About Firesteed Cellars
Firesteed Cellars, founded in 1992 in Oregon’s Willamette Valley, is known for crafting premium wines that showcase the region’s distinctive terroir. With a focus on sustainability, Firesteed produces wines across a range of varietals, including Pinot Noir, Pinot Gris, and Riesling, earning top accolades for quality and excellence. Firesteed was acquired by Vintage Wine Estates in 2017.
About Juggernaut Capital Partners
Juggernaut Capital Partners is a private equity firm focusing on lower middle market companies, primarily in the consumer and healthcare sectors. Juggernaut is currently investing out of Juggernaut Capital Partners V, L.P. For more information on Juggernaut Capital Partners, please visit www.juggernautcap.com.