Platform to be a leading event management company in the highly fragmented and underserved motorsports market
Las Vegas, NV – July 5, 2023 – Juggernaut Capital Partners, a leading middle market private equity investor in the consumer and healthcare sectors, is pleased to announce it has made an investment in Speed Promotions Partners (“SPP”), an emerging brand activation and outsourced event management company in the motorsports industry.
The Company generates revenue through its nationwide event management footprint, onsite sales of merchandise and emerging blue-chip sponsorships. SPP operated 16 events nationwide in 2022, selling over 169,000 tickets with a specialization in motorsports events. With the capability to both operate events and produce content, SPP has an opportunity to become a leading event management platform within the highly fragmented motorsports industry. Its management team has extensive experience cultivating fan engagement through live events and media content.
About Speed Promotions Partners
Speed Promotions Partners is a brand activation and outsourced event management company positioned to serve the highly fragmented and underserved motorsports market.
About Juggernaut Capital Partners
Juggernaut Capital Partners is a leading private equity firm focusing on lower middle market companies, primarily in the consumer and healthcare sectors. Juggernaut is currently investing out of Juggernaut Capital Partners V, L.P.
For more information on Juggernaut Capital Partners, please visit www.juggernautcap.com.