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Juggernaut Capital Partners has sold Dapple Baby to Eleeo Brands

Dapple is a leading brand of baby-friendly cleaning and personal care products

Cincinnati, OH – December 28, 2021 – Juggernaut Capital Partners, a middle market private equity investor primarily in the consumer and healthcare sectors, is pleased to announce it has sold the Dapple Baby (“Dapple”) brand, a leading brand focused on creating safe and effective baby-friendly cleaning and personal care products and part of the Noble Holdings platform. Dapple was sold to Eleeo Brands, the owner of the Boogie Wipes brand.

Founded by two millennial mothers, Dapple began with plant-based and efficacious cleaning products, such as laundry detergents, multi-purpose wipes and bottle soaps. Since Juggernaut’s investment in late 2016, Dapple’s product line expanded to include personal care products such as prebiotic body wash and body lotion. Dapple’s retail footprint also expanded in stores and online.

John Pearson, Chief Executive Officer of Dapple, reflected, “Over the past five years we have made Dapple a leading baby cleaning and personal care brand. We are proud to see Dapple embark on its next phase of growth under Eleeo Brands.”

About Dapple Baby

Dapple Baby is a brand of baby-friendly cleaning and personal care products that are focused on safety, efficacy and are derived from plants. Founded by two millennial moms looking for safe, effective products to clean their babies’ messes, Dapple has strong brand recognition with a loyal, millennial consumer base and established leading positions at Target, Walmart, Amazon and other key national retailers. For more information, please visit https://www.dapplebaby.com/.

About Juggernaut Capital Partners

Juggernaut Capital Partners is a private equity firm focusing on lower middle market companies, primarily in the consumer and healthcare sectors. Juggernaut has a family of funds representing over $1 billion of capital commitments and is currently investing out of Juggernaut Capital Partners IV, L.P.

For more information on Juggernaut Capital Partners, please visit www.juggernautcap.com.