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Juggernaut Capital Partners Makes an Investment in BOOM! by Cindy Joseph

BOOM! by Cindy Joseph is a leading pro-age cosmetics and skincare company

Washington, DC – November 13, 2020 – Juggernaut Capital Partners, a leading middle market private equity investor in consumer products and outsourced healthcare services companies, is pleased to announce it has made an investment in BOOM! by Cindy Joseph (“BOOM!”), a leading beauty brand for women of every generation.

Through its website, BOOM! sells a growing portfolio of color cosmetics and skincare products. BOOM! offers a pared-down, easy-to-use and fast-to-apply line of multi-purpose cosmetic products that serve as a woman’s entire makeup bag, including foundation, blush, lipstick and more. The Company complements its revolutionary color cosmetics line with an expanding selection of high-performance skin care products, including moisturizers, serums and cleansers.

BOOM! was founded by the late Cindy Joseph, who shifted from a career in makeup artistry to working as a fashion model after being scouted at age 49. Ms. Joseph’s philosophy of promoting natural, authentic beauty led to the creation of BOOM! to provide women of all ages with cosmetics and skincare products meant to enhance, not conceal or erase. Ms. Joseph’s legacy is evident in the community of women united by BOOM!’s approach to embracing signs of aging.

Ms. Joseph co-founded BOOM! alongside friend and entrepreneur Ezra Firestone. Mr. Firestone has been working in e-commerce for over a decade and has owned and operated several successful e- commerce businesses. Mr. Firestone will provide invaluable e-commerce expertise to the Juggernaut team, and the partnership with Juggernaut will provide Mr. Firestone and the BOOM! team with additional resources to support the Company’s rapid growth and ongoing leadership in the pro-age beauty

About BOOM! by Cindy Joseph

BOOM! by Cindy Joseph develops and markets a line of pro-age color cosmetics and skincare products. The company sells its products through its website, where it also facilitates a community of women who celebrate their natural beauty at every age.

About Juggernaut Capital Partners

Juggernaut Capital Partners is a leading private equity firm focusing on lower middle market companies primarily in the consumer and business services sectors. Juggernaut has a family of funds representing over $1 billion of capital commitments and is currently investing out of Juggernaut Capital Partners IV, L.P.

For more information on Juggernaut Capital Partners, please visit www.juggernautcap.com.