Founded in 2009, Puori is a leading provider of vitamins and natural food supplements

WASHINGTON, DC, July 2018 – Juggernaut Capital Partners (“Juggernaut”), a leading private equity firm focusing on lower middle market companies primarily in the consumer and business services sectors, is pleased to announce it has made an investment in Puori, a brand of ultra-pure vitamins and supplements.

Puori is a developer and marketer of a brand of vitamins and supplements. The company has an uncompromising dedication to source the best ingredients, driving its superior product portfolio which includes fish oils, vitamins, probiotics, protein and supplements.  Puori has a meticulous approach that ensures its products stay pure and natural – free from unnecessary fillers and harmful additives, and full of active ingredients that nourish and protect the body.

About Puori

Headquartered in Copenhagen, Denmark, Puori was founded in 2009 by Oliver Amdrup and Julius Heslet based on the mission to fill a nutrient gap in the modern diet while providing consumers with a commitment to ingredient transparency.  Puori’s brand portfolio features fish oil, magnesium supplements, vitamin D, collagen peptides, probiotic & prebiotic supplements and protein powders. In addition to fulfilling a dietary need, each of these products is tested on a batch-by-batch basis to ensure the highest nutritional quality and product purity.

About Juggernaut Capital Partners

Juggernaut Capital Partners is a leading private equity firm focusing on lower middle market companies primarily in the consumer and business services sectors. Juggernaut has a family of funds representing over $600 million of capital commitments and is currently investing out of Juggernaut Capital Partners III, L.P.

For more information on Juggernaut Capital Partners, please visit www.juggernautcap.com.