PLEZi Nutrition, a public benefit company, is a new kids’ brand created to bring higher standards to making and marketing food and beverages for kids.
PLEZi Nutrition’s first product is a kids’ drink with 75% less sugar than the leading 100% fruit juices, no added sugar, plus fiber and nutrients like vitamin C, potassium, magnesium, and zinc.
In addition to its product innovation, PLEZi Nutrition will be an educational platform, using resources to engage families about what’s best for kids’ health, like drinking water and eating whole fruits and vegetables.