L’ANZA is a leading brand in the salon and DTC channels

Santa Monica, CA – November 29, 2021 – Juggernaut Capital Partners, a middle market private equity investor primarily in the consumer and healthcare sectors, is pleased to announce it has made an investment in DAVEXLABS, LLC (d/b/a “L’ANZA”), a leading independent hair care brand dedicated to the professional salon channel and emerging fast growing direct-to-consumer channel.

The L’ANZA brand develops and markets high-performance, premium salon hair care products designed specifically to heal, seal and protect hair. L’ANZA incorporates proprietary formulations and advanced ingredient complexes into salon retail products including shampoos, conditioners, hair sprays and styling products, as well as service-based products, such as hair color and treatment systems. In recent years, L’ANZA has significantly expanded and diversified its domestic and international sales channels and now has a presence in more than 30,000 professional salon doors as well as a fast-growing online business.

About L’ANZA

For over 30 years, L’ANZA has pioneered some of the most advanced, cutting-edge technology the industry has ever seen. From care to color, L’ANZA uses advanced ingredient technology, perfectly balanced with wildcrafted botanicals and potent actives to heal, seal, and protect the hair. L’ANZA has earned a reputation for creating exceptional products acclaimed for their unsurpassed performance. For more information, please visit www.lanza.com.

About Juggernaut Capital Partners

Juggernaut Capital Partners is a private equity firm focusing on lower middle market companies, primarily in the consumer and healthcare sectors. Juggernaut has a family of funds representing over $1 billion of capital commitments and is currently investing out of Juggernaut Capital Partners IV, L.P.

For more information on Juggernaut Capital Partners, please visit www.juggernautcap.com.