Atlas is a leading provider of services in the wine industry

Napa, CA – May 28, 2021 – Juggernaut Capital Partners, a middle market private equity investor primarily in the consumer and healthcare sectors, is pleased to announce it has made an investment in Atlas Vineyard Management (“Atlas”), a leading provider of outsourced services in the wine industry.

Founded in 2012, Atlas serves vineyard owners and wineries across California, Oregon and other U.S. wine-producing regions. Its offerings include vineyard development, vineyard farming, grape sales and viticulture services. Atlas uses its proprietary data and best practices to drive improved quality, profitability and efficiency. Wines from Atlas-managed vineyards have won widespread industry recognition and numerous awards.

Atlas has a strong management team, with its two founders having more than 20 years of experience. Juggernaut’s experience in the wine industry through its investment in Integrated Beverage Group, LLC, as well as extensive contacts in the industry, makes Atlas an attractive adjacency in a growing category.

About Atlas Vineyard Holdings

Atlas is a leading provider of outsourced solutions to the wine industry. Atlas’s vineyard management services leverage proprietary data and best practices to drive improved quality, profitability and efficiency for vineyard owners and wineries across California, Oregon and other wine-growing regions across the U.S. For more information on Atlas, please visit https://www.atlasvm.com/.

About Juggernaut Capital Partners

Juggernaut Capital Partners is a private equity firm focusing on lower middle market companies, primarily in the consumer and healthcare sectors. Juggernaut has a family of funds representing over $1 billion of capital commitments and is currently investing out of Juggernaut Capital Partners IV, L.P.

For more information on Juggernaut Capital Partners, please visit www.juggernautcap.com.